Healthy Spot Blog

All hands, man your battle stations! This time around, we luckily did not have to bring out our battle armor. However, to witness a mammoth-sized competing Petsmart billboard propped up smack-dab above Healthy Spot in West Hollywood, left us frankly, aghast. It was unbelievable! How could a big corporation use such a direct attack marketing tactic right in front of our face? Blink. Another look at the sign, and yup, it was still there, as far as the eye on Santa Monica Blvd could see. Has anyone ever felt the slap of a white glove to the face for a duel?

Now, like any other business in the U.S., we are all for competition. This is what the U.S. is all about. However, the all-too-coincidental shameless plug right above the core heart of our small but valiant business felt like a low blow. A punch to the groin. My heart personally sank a little bit. Just when you think you’ve seen the grimmest of clouds, little did we know a dazzling fireworks-show was soon to appear.



One by one, our faithful Healthy Spot family members took notice of the giant billboard as they dropped by. In only a matter of a few hours, word spread across our Healthy Spot network. Reaction to the billboard turned into immense support and love from our loyal friends, local and nationwide! Thanks to the interweb highways via Facebook and Twitter and exponential communication growth, at the end of the day we received support in the form of hundreds of comments and shares. A few of the local news outlets covered the towering impression they left sitting on top of the little guy including, LAist, West Hollywood Patch and the local NBC channel 4 news.



It took only 3 days for all of our efforts to evoke change, and we couldn’t have done it without you! As of today, they replaced the billboard with a lovely LA Kings billboard.

That’s right Los Angelenos, let’s take pride in our hometown hockey team! To the entire Healthy Spot family, thank you for spreading the word and publicly expressing your outrage. Our 2-year anniversary present wasn’t exactly the billboard itself, it was the end result of a mass-movement rooted with love and spread like wildfire via the internet. To Andrew and Mark and the entire Healthy Spot crew, the love and support spawned from this moment is only a testament to the caring relationships you keep with all of your fans. Keep on, keeping on. Sometimes, all it takes is one random bully-moment to make you realize how tall we all stand together. The little guys sure do get a lot of love. HAPPY 2-YEAR ANNIVERSARY, HEALTHY SPOT WEST HOLLYWOOD!