UN-Natural Balance
On Friday, June 18th, Natural Balance announced a recall on their 5lb and 28lb Sweet Potato and Chicken Dry Dog Food due to salmonella contamination. Natural Balance recalled their wet food and dog treats in 2007 during the massive pet food recall.
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Sleeping Like A Baby
Since the closing of the Natura deal with P&G earlier this month, we have been facing a lot of questions about what lies ahead. I have been quite open with our position and, as a result, we have been pursued by the manufacturer and the local distributor to continue to sell the lines.
Their approach has been to show us how successful we have been in the past selling these lines and how much potential business we may lose. They have gone as far as offering to fly us out to see the P&G plant in Ohio. They want to show us that P&G is reformed. They want us to believe. They want us to continue to sell their foods.
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IAM(S) Disappointed – A Recipe For Disaster
This past Wednesday, It was announced that Procter & Gamble is acquiring Natura Pet Products. This is a very sad day for pet parents and a major shift in the pet industry.
Natura is the maker of great foods like EVO, Karma, Innova and California Natural. It was a family run business since 1992. Natura owns their own manufacturing plants and were never involved in any pet food recalls. In order to keep the integrity of the company and free from undue influence, they refused to sell to big box retailers such as Petco, Petsmart and Walmart. They were a shining example of success through the independent retailer channel with a high quality product.
Now compare Natura to Procter & Gamble. P&G owns some of the largest names in pet food, IAMS and Eukanuba. They are sold at all the big box retailers and even at some liquor stores and mini-marts. Both brands were major offenders in the massive pet food recall of 2007 (http://www.accessdata.fda.gov/scripts/petfoodrecall/#Dog). The sourcing of cheap ingredients to make money led to the deaths of thousands of pets.
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